Ford Crown Victoria Change Is Good
One of the most well known names in autodom is poised to get its first major overhaul in virtually 30 years. Ford’s Crown Victoria, introduced in 1979, has had only insignificant changes since its introduction, but a new plan by Ford to overhaul the crown jewel of its fleet is apparently in the offing. Thanks to central authority help – Australian to be exact – the new Crown Victoria will be a clean break from the current model and will help to spawn further models for brothers Mercury and Lincoln. Yes, you may not have considered a Crown Victoria up to this point, but the coming new “Crown Vic” may change change your opinion about that.
You have to go back all the way to the late 1970s to when “downsizing” was a term employed by the auto industry to describe a shell game where large cars were dropped down a nick in size to sit on a platform smaller than the prior model. Indeed, across the 1970s Ford’s fullsize offerings the LTD/Galaxie five hundred were large beasts of burden. By the then new Galaxie five hundred Crown Victoria was released at the end of the decade, Ford was playing catch up to General Motors who had earlier mastered the entire downsizing strategy.
Initially, the Crown Victoria had a broad appeal for drivers wanting a big car with all the accoutrements. As time went buy the car grew less and less desirable as client tastes changed, but the Crown Victoria’s style failed to. As a pursuit, government, or fleet automobile the Crown Victoria has done very well, but Ford has only made modest improvements to the car over the years. Indeed, America’s two automaker has invested significantly in trucks, SUVS SUVS and select autos, but the Crown Victoria quickly began to show its age. Today’s model is extremely outmoded and it hasn’t had an exhaustive refreshing in more than ten years, so an overhaul is warranted.
Ford’s impetus for change is coming from an improbable source : a foreign govt. According to news sources, Ford’s Australian operation has received a $1.4 bn. grant from Australia to build a production and research facility that will be used to design and build several new models. One of the Australian automobiles slated to benefit from this move will be the Ford Falcon, a full sized automobile which may become the foundation of the all-new Crown Victoria.
While some have theorized the the new Crown Victoria will be built in Australia and imported to the U.S., this is doubtful to occur. Instead, Ford will expand the Falcon’s production to 1 U.S. Plant, make some technical refinements, and sell the car as a Crown Victoria. It will be focused to police departments and fleet buyers essentially with some residual sales for personal buyers. In addition, the Crown Victoria will spawn a new Mercury Gran Marquis while a slightly stretched and lots more and plenty more chic version of the vehicle will become the replacement for the present Lincoln Town Car.
Yes, the Crown Victoria is well past its useful age. Thanks to some aid from down under, the 2010 model should be a refreshing change. At least Ford hopes you may think so.
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